Table of Contents


See also the different fruit chapters in the horticulture section.


1. Overview

Find information on the production process at, website of the South African Fruit Juice Association.

Fruit Juice is a drink produced by squeezing or crushing fruit. In South Africa, there are specific regulations relating to fruit juices and what they may contain in terms of additives and preservatives, and that sets the definition for what a fruit juice must be called, based on its composition. There are four categories: fruit drinks, carbonated fruit drinks, nectar and pure fruit juice (BMi, 2013). Read about the differences here.


2. International business environment

Find international updates on the fruit juices, pulps and purees web pages of the International Trade Centre website,

  • Major citrus fruit juice producing countries include Brazil, the USA, Mexico, South Africa, China, Australia and Turkey (USDA, January 2017). 
  • Germany and France are the world’s largest fruit juice consumers (Freshplaza, 2015). 
  • Many of the leading markets for South African fruit juices are close to home: Namibia, Botswana, Mozambique, Zimbabwe, Zambia, Swaziland and Mauritius. South Africa enjoys duty free market access here as a result of the SADC Free Trade Agreement. The tripartite FTA being negotiated could present greater market opportunities and/or greater competition. Other major markets include Ghana, Tanzania, Japan, Canada and the Netherlands (Insight Survey, 2016; NAMC, 2014).
  • The major suppliers of fruit juice to this country are France, Pakistan and Germany (NAMC, 2014).

Visit the following websites:


3. Local business environment


4. Role players


Find the associations listed in the “Fruit” chapter.


Also refer to this heading in the general “Agro-processing” chapter. Other departments of relevance include the Department of Health and the Department of Trade and Industry (the dti).

Department of Agriculture, Forestry and Fisheries (DAFF)

Find information on all Department of Agriculture, Forestry and Fisheries directorates under “Branches” at

DAFF has appointed Impumelelo Agribusiness Solutions to perform inspection services under the Agricultural Products Standard Act. Existing fruit juice regulations (R286) are being updated and simplified, something which is viewed favourably by the industry (Die Krat, April 2017).