See also the different fruit chapters in the horticulture section.
Find information on the production process at www.safja.co.za, website of the South African Fruit Juice Association.
Fruit Juice is a drink produced by squeezing or crushing fruit. In South Africa, there are specific regulations relating to fruit juices and what they may contain in terms of additives and preservatives, and that sets the definition for what a fruit juice must be called, based on its composition. There are four categories: fruit drinks, carbonated fruit drinks, nectar and pure fruit juice (BMi, 2013). Read about the differences here.
2. International business environment
- The global fruit juice market reached 60.7 billion litres in retail sales in 2017 (Insight Survey, 2018). The largest market was the Asia-Pacific region, followed by North America and Western Europe (Insight Survey, 2018).
- Orange juice is included in the monthly “Citrus: World Markets and Trade” from the USDA at https://apps.fas.usda.gov/psdonline/circulars/citrus.pdf
- Orange juice production: Brazil, US, Mexico, EU and China (South Africa in 6th place) (USDA, 2018)
- Orange juice exporters: Brazil, Mexico, EU, US and South Africa (USDA, 2018)
- Many of the leading markets for South African fruit juices are close to home: Namibia, Botswana, Mozambique, Zimbabwe, Zambia, Swaziland and Mauritius. South Africa enjoys duty free market access here as a result of the SADC Free Trade Agreement (Insight Survey, 2016).
Visit the following websites:
- The International Fruit and Vegetable Juice Association (IFU) represents some 54 countries. Visit www.ifu-fruitjuice.com
- The Juice Products Association and Juice Central (USA), http://juiceproducts.org and http://juicecentral.org
- Find featured articles, documents, DVDs and lists of international members on the Juice CSR Platform website, http://juicecsr.eu. See also the European Fruit Juice Association (AIJN) website, www.aijn.org.
- Fruit Juice Australia, www.fruitjuiceaustralia.org
- Fruit Juice Matters, https://fruitjuicematters.eu/en (“Share the Science. Celebrate the goodness”)
3. Local business environment
In South Africa the fruit juice market achieved a compound annual growth rate (CAGR) of 12.1% over 2012 to 2017, and is expected to continue growing at over 10% the next five years (Insight Survey, 2018). The growth is largely attributed to the adoption of a higher nutritional and health awareness amongst consumers.
Find out about the South African Fruit Juice Industry Landscape Report (compiled May 2018) at www.insightsurvey.co.za/2018-south-african-fruit-juice-industry-report.
4. Role players
Find the associations listed in the “Fruit” chapter.
- Consumer Goods Council of South Africa Tel: 011 777 3300 www.cgcsa.co.za
- Food Advisory Consumer Service Tel: 012 428 7122 www.foodfacts.org.za
- South African Fruit Juice Association Tel: 021 872 4145 www.safja.co.za
Also refer to this heading in the general “Agro-processing” chapter. Other departments of relevance include the Department of Health and the Department of Trade and Industry (the dti).
Department of Agriculture, Forestry and Fisheries (DAFF)
- Directorate International Trade Ms Nokwanele Mabhunu Tel: 012 319 8188
- Directorate Agro-processing Support Tel: 012 319 8457/8
- Subdirectorate Agricultural Product Quality Assurance Theo van Rensburg Tel: 021 319 6023/20
Find information on all Department of Agriculture, Forestry and Fisheries directorates under “Branches” at www.daff.gov.za.
DAFF has appointed Impumelelo Agribusiness Solutions to perform inspection services under the Agricultural Products Standard Act. Existing fruit juice regulations (R286) are being updated and simplified, something which is viewed favourably by the industry (Die Krat, April 2017).
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