Table of Contents

 

See also the different fruit chapters in the horticulture section.

 

1. Overview

Find information on the production process at www.safja.co.za, website of the South African Fruit Juice Association.

Fruit Juice is a drink produced by squeezing or crushing fruit. In South Africa, there are specific regulations relating to fruit juices and what they may contain in terms of additives and preservatives, and that sets the definition for what a fruit juice must be called, based on its composition. There are four categories: fruit drinks, carbonated fruit drinks, nectar and pure fruit juice (BMi, 2013). Read about the differences here.

 

2. International business environment

Find international updates on the fruit juices, pulps and purees web pages of the International Trade Centre website, www.intracen.org.

  • The global fruit juice market reached 60.7 billion litres in retail sales in 2017 (Insight Survey, 2018). The largest market was the Asia-Pacific region, followed by North America and Western Europe (Insight Survey, 2018).
  • Orange juice is included in the monthly “Citrus: World Markets and Trade” from the USDA at https://apps.fas.usda.gov/psdonline/circulars/citrus.pdf
  • Orange juice production: Brazil, US, Mexico, EU and China (South Africa in 6th place) (USDA, 2018)
  • Orange juice exporters: Brazil, Mexico, EU, US and South Africa (USDA, 2018)
  • Many of the leading markets for South African fruit juices are close to home: Namibia, Botswana, Mozambique, Zimbabwe, Zambia, Swaziland and Mauritius. South Africa enjoys duty free market access here as a result of the SADC Free Trade Agreement (Insight Survey, 2016).

Visit the following websites:

 

3. Local business environment

 In South Africa the fruit juice market achieved a compound annual growth rate (CAGR) of 12.1% over 2012 to 2017, and is expected to continue growing at over 10% the next five years (Insight Survey, 2018). The growth is largely attributed to the adoption of a higher nutritional and health awareness amongst consumers.

Find out about the South African Fruit Juice Industry Landscape Report (compiled May 2018) at www.insightsurvey.co.za/2018-south-african-fruit-juice-industry-report.

 

4. Role players

Associations

Find the associations listed in the “Fruit” chapter.

Government

Also refer to this heading in the general “Agro-processing” chapter. Other departments of relevance include the Department of Health and the Department of Trade and Industry (the dti).

Department of Agriculture, Forestry and Fisheries (DAFF)

Find information on all Department of Agriculture, Forestry and Fisheries directorates under “Branches” at www.daff.gov.za.

DAFF has appointed Impumelelo Agribusiness Solutions to perform inspection services under the Agricultural Products Standard Act. Existing fruit juice regulations (R286) are being updated and simplified, something which is viewed favourably by the industry (Die Krat, April 2017).