Deciduous fruit is comprised of pome fruit and stone fruit.
- Pome fruit: apples, pears
- Stone fruit: peaches, nectarines, plums, apricots
International business environment
Top apple exporting countries: China (15%), Italy 12%, Poland 11%, USA 10%, Chile 8%, SA and France 6%. World’s total fresh apples exports amounts to 8.8 million tonnes (ITC, 2018).
The Bureau for Food and Agricultural Policy (BFAP) Baseline looks at the performance of apples, pears, peaches and nectarines, plums, and apricots on the global market. Find the latest document at www.bfap.co.za.
Local business environment
Deciduous fruit is grown mainly in the Western Cape and in the Langkloof Valley of the Eastern Cape. Smaller production areas are found elsewhere in the country but mainly along the Orange River and in the Free State, Mpumalanga and Gauteng.
More returns are generated through exports and South Africa sells almost half of its pome fruit on the international market.
- Apples Exports go to the Africa, the Far East and Asia and the UK.
- Pears Europe and Russia are the major markets for green pears. The Far East and Asia and the Middle East are the next largest markets.
- Peaches and Nectarines South Africa is a relatively small peach grower in global terms. Most of its peaches and nectarines are processed. The Middle East and the UK are the top destinations for exports. The smallest proportion is consumed in the local market as a fresh product. The Klein Karoo area is a leading producer of peaches and nectarines in South Africa followed by the Ceres area.
- Plums South Africa is the third largest exporter of plums behind Chile and Spain (ITC 2016), its major markets being Europe, Russia and the Middle East. The remainder is consumed as fresh produce locally and a smaller percentage processed.
- Apricots The primary markets for produced apricots are processing and drying. Some 8% are exported, mostly to Europe, Russia and the Middle East.
Technical efficiency (like irrigation scheduling, orchard design, etc.) and strategic planning are important to keep farms going. Included in trends and drivers of change to be accommodated are:
- South Africa is a water stressed country and there is a need to make optimal use of water and for efficiency in irrigation systems. Choice of cultivar when replacing orchards – even choice of enterprise – increasingly important.
- Keeping an eye on the ratio between the cost of labour and capital (using mechanical equipment like mechanical platforms can help here).
- The exchange rate plays a vital role in the profitability of farming
- National and international food safety and environmental legislation and regulations, local and international standards like GLOBALG.A.P. all need to be adhered to.
- It is important to improve the quality of human capital (education and training of farm workers)
- The political context (land reform policy, BBBEE)
Source: adapted from the past three annual BFAP Baseline Agricultural Outlooks
- For information and statistics please visit the HORTGRO website at www.hortgro.co.za.
- The BFAP Baseline looks at the performance of apples, pears, peaches and nectarines, plums, and apricots. The 2017-2026 Baseline included a farming system analysis using the financial simulation (FinSim) farm level model. Find the document at www.bfap.co.za.
- Various deciduous fruits and their value chains are covered comprehensively in the Market Value Chain Profiles on the Marketing Directorates web pages of the Department of Agriculture, Forestry and Fisheries (DAFF) at www.daff.gov.za (take the “Branches” option).
- The DAFF-NAMC TradeProbe 74 (August 2018) includes a look at stone fruit export prospects in Africa, and gives a trade profile of peaches including nectarines. Find the document at www.namc.co.za.
National strategy and government contact
- The Industrial Policy Action Plan (IPAP) 2018/19 – 2020/21 features fruit export development in the Key Action Programmes. The intention is to accelerate export growth and develop value-added/processed products in both new and existing markets. Find the document at www.thedti.gov.za.
- The Western Cape Department of Agriculture has the Alternative Crops Fund (ACF) – R3 million per annum – to boost exports and bolster land reform. Alternative, smaller crops like cherries, berries and pomegranates have high market value and are export-orientated. They are also mostly water smart and would therefore be preferred crops. Promoting alternative crops is also one of the proposed actions of the SmartAgri plan.
Associations and industry bodies
- Deciduous Fruit Plant Improvement Association Tel: 021 872 1831 www.plantsa.co.za
- HORTGRO Tel: 021 870 2900 www.hortgro.co.za HORTGRO is the mouthpiece of the deciduous fruit Industry, communicating with government authorities and other interest groups on behalf of several groupings in protecting producers’ interests. Deciduous fruit role players in HORTGRO are: (i) SA Apple & Pear Producers’ Association (SAAPPA) (ii) SA Stone Fruit Producers’ Association (SASPA) (iii) Dried Fruit Technical Services (DFTS).
Training and research
- Short course training is one of the offerings at Agricultural Colleges. Pruning and manipulation of deciduous fruit, parts and functioning of the deciduous fruit tree etc are covered at Elsenburg, for example. Find details of the colleges in the “Agricultural education & training” chapter.
- Learnerships and apprenticeships are a combination of on-the-job learning along with some theoretical training. The major part of the training can be offered on the farm. Find information on learnerships in the “Agricultural education & training” chapter, or at the AgriSETA website, www.agriseta.co.za (under “Skills delivery” option).
- Find the many training movies for deciduous fruit farmers and farm workers at www.saorchard.co.za.
- ARC-Infruitec/Nietvoorbij Tel: 021 809 3100 www.arc.agric.za Training courses the following cover: (i) Selection of cultivars and site selection, (ii) Soil preparation and establishment of trees, (iii) Irrigation principles and practices, (iv) Fertilisation principles and practices, (v) Weed control (vi) Pruning of fruit trees and fruit thinning practices, (vii) Identification and control of pests and diseases, (viii) Post-harvest handling of fruit (ix) Processing of fruit (for example, canning, drying, jam making) (x) Solutions to non-bearing fruit trees
- Hortgro Science Tel: 021 882 8470 www.hortgro-science.co.za
- Koue Bokkeveld Opleidingsentrum Tel: 023 317 0983 www.kbos.co.za
- NOSA Agricultural Services Tel: 087 286 9298 www.nosaagri.co.za
- Praktika Piketberg Tel: 022 913 2933 www.praktika.co.za
- SA Agri Academy Tel: 021 880 1277 www.agriacademy.co.za
- South African Plant Improvement Organisation Trust (SAPO Trust) Tel: 021 887 6823 www.saplant.co.za
- Stellenbosch University Department of Conservation Ecology and Entomology Tel: 021 808 3728
- Stellenbosch University Department of Horticultural Science Tel: 021 808 4900 www.sun.ac.za/horticulture
Find the details for training providers in the “Agricultural education and training” chapter.
Companies: growers and exporters
- 4U2DO 021 987 0915
- Banhoek Marketing 021 885 2635 www.banhoekfruit.co.za
- Bet-El Fruits 021 863 3146 www.betelfruits.co.za
- Betko Varsprodukte Tel: 028 840 8100
- Bonaire Fruits 021 876 2250
- Bonfrut 076 610 2823 www.bonfrut.co.za
- Cape Five Export 021 850 4640 www.capefive.com
- Capespan 021 917 2600 www.capespan.co.za
- Corefruit 021 863 6300
- De Keur Marketing Tel: 023 315 5605 www.dekeur.co.za
- Delecta Fruit 021 860 3999 www.delecta.co.za
- DKI Fruit Marketing 021 855 1621 http://dkifruit.co.za
- Dole SA 021 983 3600 http://dolesa.co.za
- Dutoit Group 023 312 1071 www.dutoit.com
- ELE Trading 021 557 8467 http://eletrading.co.za
- Emex International 021 554 0522 www.emexintl.com
- EPIC Fruit Exporters Tel: 023 626 4330 www.epicfruit.co.za
- EXSA 021 914 8280 www.exsa.com
- Favourite Fresh Export 021 880 6626 www.ffesa.co.za
- Franschhoek Marketing 021 876 3141 www.freshnessfirst.co.za
- Freshgold SA Exports 021 555 1966 www.freshgoldsa.co.za
- Freshworld 021 808 7100 www.freshworld.co.za
- Fruits Unlimited 021 860 1800 www.fruits.co.za
- FruitOne Tel: 021 883 3447 www.fruitone.com
- Fruitways Marketing 021 851 9744 / 2 www.fruitways.com
- Fruitworks 021 872 8327 www.fruitworks.co.za
- FVC International 021 505 5960 www.fvci.co.za
- Global Pacific Produce SA 021 202 8085
- Goede Hoop Vrugte 023 315 5293 www.ghfruit.co.za
- Goldee Trading 2 011 848 9950
- Green Marketing 021 874 1055 www.gmint.co.za
- Idea Fruit 021 851 0126 www.ideafruit.co.za
- Impala Citrus www.impalacitrus.co.za
- In Season Marketing 021 943 5960 www.inseason.co.za
- Joe-Rie Products 042 293 0452
- Karpus Exports 011 483 3360 www.karpussa.com
- Kromco 021 850 6700 www.kromco.co.za
- Le Roux Group 021 864 1967 www.lerouxgroup.co.za
- New Vision Fruit 021 979 5241 www.karsten.co.za
- Niche Fruit 021 945 1390 www.suiderlandplase.co.za
- Pomona Fruit 023 626 1890
- RSA International 021 532 1300 www.rsa.co.za
- SAFE Farm Ventures 021 657 4000 www.safe.co.za
- SAFPRO 041 581 0886 www.safpro.net
- Samapro 044 533 0201 www.samapro.co.za
- SAPEX Exports 021 883 8280 www.sapex.co.za
- Seven Seas 021 851 2098 www.sevenseasfruit.com
- Sinogold 021 674 5395 www.sinogold.co.za
- Siyehlula Farms 042 272 1345
- Southern Fruit Growers 021 852 4012 www.southernfruit.co.za
- Stargrow Fruit Marketing 021 880 1882 www.stargrow.co.za
- Stems Fruit 021 860 3400 www.stemsfruit.co.za
- Swellenfruit Packing 028 512 3440 www.swellenfruit.com
- T&G http://tandg.global
- The Fruit Farm Group 021 880 1707 www.thefruitfarmgroup.com
- Tru-Cape Fruit 021 850 1800/8 www.tru-cape.co.za
- Uitvlugt Farming Trust 021 847 2200
- Unichoice Produce Direct 021 914 5838 www.unichoice.co.za
- Unifrutti 021 852 8494 www.unifrutti.co.za
- Unipack Fruit 023 615 1290
- United Exports 021 851 1618 www.united-exports.com
- Valleyfresh South Africa 021 492 3955 www.valleyfresh.com.au
- Van Doorn Citrus 021 914 8618 www.vandoornsa.co.za
- Vanguard International 083 680 5156 www.vanguardteam.com
- Vintage Group 028 841 4313
- WP Fresh Distributors 021 851 3788 www.wpfresh.co.za
- Zest Fruit 021 888 9100 www.zestfruit.co.za
Companies: inputs and services
Websites and publications
Refer to the websites and documents mentioned earlier in this chapter.
- A number of grower publications can be found on the DAFF website. Find the brochures and production guidelines under the “Resource Centre” and “Publications” options. These include (i) Brochure apricots (ii) Brochure Plums (iii) Nectarine production guidelines (iv) Persimmon and (v) Plums production guidelines. Also available is the Info Pak Step-by-step Export manual for the South African fruit industry.
- Available from the ARC-Agricultural Engineering (ARC-AE) is the publication “Agro-processing of Deciduous fruit (Apples, apricots, grapes, pears, plums, peaches, figs)”. Call 012 852 4017 or visit www.arc.agric.za.
- Several deciduous fruits are dealt with in the publication “Fruit and nut production in KZN”, which can be downloaded at www.kzndard.gov.za/resource-centre/guideline-documents
- The SA Fruit Journal looks at research, news on technical matters, exports. Visit www.safj.co.za.
- Fruitlook is an open access online platform to monitor vineyards and orchards. It is funded by the Western Cape Department of Agriculture. Visit www.fruitlook.co.za.
- Reporter. 2018, February 14. “Cherries show export potential for the Western Cape”. BizCommunity. Available at www.bizcommunity.com/Article/196/358/173583.html
- Find the pages on growing apples and pears on https://wikifarmer.com.
Sources for this chapter: Fresh Fruit Export Directory 2016; BFAP Baselines 2017-2026, 2016-2025, 2015-2024; HORTGRO SERVICES and its website, www.hortgro.co.za. Previous copies of SA Fruit trade Flow were also consulted.