How do I market my sugar beans?
It’s been a while since we shared correspondence we get from visitors looking for pointers. The above is one from this morning
Tag: Marketing
New study identifies best practice in livestock production and marketing for small emerging farmers
A comparative study exploring the challenges farmers face in two cattle-farming provinces in South Africa and Kenya shows that trader or broker market control, prevalent in Kenya, should be avoided in South Africa as market access for farmers is improved.
Supply Chain Management
Introduction Farming is only one part of the process which gets food onto people’s plates. Agricultural production leads on to packaging, transporting and marketing/selling. There are many places for inefficiencies and wastage. Supply chain management takes a look at all the links in this process. Dr Tobias Doyer makes the case for co-operation and co-ordination […]
Marketing
Introduction In a market-orientated system the price of a product is determined by supply and demand. A balance is achieved between what people are prepared to supply at a price and what people are willing to pay for the product. The essence of sound marketing is: find out what the consumer wants supply it at a […]