Find information on the production process at www.safja.co.za, website of the South African Fruit Juice Association.

Fruit and vegetable juice are drinks produced by squeezing or crushing fruit and vegetables.

The market can be categorised as fruits, vegetable, and mixed. Fruits are divided into mango, apple, guava, pomegranate, grape, orange, lemon, pineapple, and others. Orange Juice continues to be the most preferred juice, making up 30% of global demand. Vegetables are divided into carrot, beetroot, tomato, pumpkin and others (Insight Survey 2020).

Since 2019, celery Juice has been trending in the global Juice market and has also recently gained prominence in the South African market (Insight Survey 2020).

In South Africa, there are specific regulations relating to fruit juice and what they may contain in terms of additives and preservatives, and that sets the definition for what a fruit juice must be called, based on its composition:

  • Fruit drinks – a minimum pure fruit juice content of 6%.
  • Carbonated fruit drinks – in addition to carbonation effects these should provide nutritional elements of the fruit along with natural pigments and flavour.
  • Nectar – should include a minimum of 12.5% to 50% pure fruit juice content, depending on the type of fruit used. For instance, orange nectar requires a minimum of 50% pure orange juice and lemon nectar a minimum of 12.5% pure juice.
  • Pure fruit juice is classified into two sub-categories, unsweetened fruit juice, which includes 100% pure fruit juice and sweetened fruit juice, which comprises 70-90% pure juice, depending on the type of fruit used in the juice e.g. lemon – 70% minimum pure lemon juice, orange – 90% pure orange juice).
Source: The South African Juice Industry Landscape Report and www.bizcommunity.com/Article/196/168/98731.html

International business environment

Find international updates on the fruit juices, pulps and purees web pages of the International Trade Centre website, www.intracen.org.

  • The global juice market was approximately 60.6 billion litres in 2018. It is projected to reach approximately 65.9 billion litres by 2022. The largest market was the Asia-Pacific region, followed by Europe and North America and Western Europe (Insight Survey 2020).
  • Orange juice is included in the monthly “Citrus: World Markets and Trade” from the USDA at https://apps.fas.usda.gov/psdonline/circulars/citrus.pdf
  • Orange juice production: Brazil, US, Mexico, EU and China (South Africa in 6th place) (USDA 2020)
  • Orange juice domestic consumption: EU, US, China, Canada and Japan (USDA 2020)
  • Orange juice exporters: Brazil, Mexico, EU, South Africa and US (USDA 2020)

Visit the following websites:

Local business environment

In South Africa the juice market achieved a compound annual growth rate (CAGR) of 2.8% over 2013 to 2018. The Juice market is forecast to grow at a subdued rate of 0.9% over the 2019 to 2023 forecast period. The growth is largely attributed to the adoption of a higher nutritional and health awareness amongst consumers (Insight Survey 2020).

The Embassy of the Kingdom of the Netherlands study The Current State of Fruit & Vegetable Agro-Processing in South Africa (released February 2019) includes a look at fruit juice.

Role players

Associations

Find the associations listed on the “Fruit” page.

 

Government

Also refer to this heading on the general “Agro-processing” page. Other departments of relevance include the Department of Health and the Department of Trade, Industry and Competition (the dtic).

Department of Agriculture, Land Reform and Rural Development (DALRRD)

Find information on all Department of Agriculture, Land Reform and Rural Development (DALRRD) directorates under “Branches” at www.daff.gov.za.

 

Training and research

  • ARC-Agricultural Engineering (ARC-AE) Tel: 012 842 4017 Included in this campus’ mandate is agro-processing. Read about possibilities for processing citrus fruit and contact the ARC-IAE for the manual on the Agro-processing of Citrus Fruit.
  • ARC-Infruitec/Nietvoorbij Tel: 021 809 3100 www.arc.agric.za Training courses offered include the following outcomes: (i) Basic skills in fruit sorting, choosing suitable varieties for juice making (ii) Extraction and juicing methods for cottage industry (iii) Extraction for industrial purposes (iv) Packing and preservation of fruit juice to extend shelf life (v) Business skills to manage juicing plant/ business
  • FoodBev Tel: 011 253 7300 www.foodbev.co.za FoodBev is the Sector Education and Training Authority (SETA) responsible for facilitating education and training in the food and beverages manufacturing sector.

 

Equipment and services

Find the list of SAFJA associate members at www.safja.co.za/safja-membership.html

Refer to the “Packaging & handling systems” page.

 

Companies involved

Websites and publications

Visit the websites listed earlier in this chapter.

 

Some articles

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