The Government Communication & Information System (GCIS) South African yearbook chapter on tourism (see “National strategy and government contact” heading) lists adventure tourism, business tourism, cruise tourism, cultural tourism, medical tourism, nature-based tourism, rural tourism, sports tourism, township tourism and wine tourism. Where is agritourism?

What is agritourism? Can farmers benefit more from tourism than they are presently doing?

Establishing accommodation on your farm to encourage getaways or tourism can be a second revenue stream. It also communicates the farmer’s story to the public.

  • Rural tourism is a concept which covers tourist activity devised and managed by local people, and based on the strengths of the natural and human environment.
  • Ecotourism is about travelling to a natural area to understand the environment and history there “whilst producing economic opportunities that make conservation of natural resources financially beneficial to local citizens” (The Ecotourism Society, 1992).
  • Agritourism is a much narrower concept, referring to the different forms of tourism related to agrarian activities and/or buildings with an agrarian function. This particular form of rural tourism is, therefore, run by farmers, usually as a secondary activity, with farming remaining the principle occupation and source of income.
  • Often, a distinction is made between agritourism and the term farm tourism (farmstays), which is used to refer simply to the use of former farmhouses as tourist accommodation.
Sources: Peter Myles, Tourism Specialist, Kyle Business Projects, see www.kylebusiness.co.za 

International business environment

 

Tourism and agriculture

 

General tourism

Tourism showcases a country’s identity and offering to the world. Tourism is an $8tn industry. It is the largest employer on Earth: one in 10 people works in tourism and travel (WTTC, 2019). In 2018, the Travel & Tourism industry experienced 3.9% growth, compared to the global economy (3.2%) (WTTC, 2019).

Local business environment

  • Domestic tourism should continue to be encouraged as the potential impact of this market is greater than that of the international market – 56% vs 44% (WTTC, 2019).
  • Travel and tourism in South Africa contributed 1.5 million jobs and R425.8bn to the economy in 2018, representing 8.6% of all economic activity in the country and making SA the largest tourism economy in Africa (WTTC, 2019)
  • Tourism contributes to economic growth, increases foreign earnings, brings more people into the mainstream economy and boosts related industries (Ramaphosa, 2019).
Source: www.fin24.com/Economy/tourism-contributed-15-million-jobs-and-r4258bn-in-sa-report-20190329; www.sanews.gov.za/south-africa/tourism-can-do-more-jobs-and-growth 

 

Tourism has been identified as one of the sectors in which South Africa can create jobs (see the “National strategy and government contact” heading). It is labour intensive and, apart from a sincere intention towards clients who are in your care, need not require a high level of skills. And when tourism is happening, jobs are not only created in the travel and tourism sector, but also in many other areas of the economy.

For the newcomer

Few countries in the world have South Africa’s diverse farming diversity e.g. a capacity for the production of bananas (a tropical fruit) as well as cherries (which require a cold winter). In addition there is poultry as well as ostrich meat, wine and dry fruit, all the grain types, red meat and dairy products, and fresh potatoes throughout the year. In recent years vast stretches of land have been studied and improved to create new tourist destinations.

Two factors contribute to the attractiveness of a tourism region:

  1. The primary features (software) – climate, ecology, cultural attractions, traditional architecture, land forms;
  2. The secondary destination features (hardware) – the developments introduced specifically for tourists such as hotels, catering, transport, activities and amusements.

Attractions on a farm could include:

  • Bed and Breakfast, self-catering accommodation
  • Game viewing, hunting, bird watching, hiking, biking, 4 x 4 routes, fly fishing, boating, horse riding and many more
  • Rounding up cattle, mustering sheep, dipping, dosing, inoculating, shearing
  • Ploughing, planting, cultivating, harvesting
  • Products for sale (cheese, essential oils, ostrich feathers, meat etc)
  • Farmstays offer a nature-based tourism experience in an exclusive environment.

What can you offer in terms of arts and crafts, adventure, cultural, historic, agricultural, environmental, etc? Do some market research:

  • Who are your competitors?
  • What are they offering and at what price?

The next tasks for research are:

  • Determine who your target customers are, demographically and psychographically
  • How many of them are likely to visit you?
  • How often are they likely to visit you?
  • What would they like to experience?
  • How best do you reach them – cost effectively?

Consider the advantages of clustering:

  • There are huge advantages for marketing farmstays in South Africa if only farms in an area would co-operate in order to compete by forming an agritourism cluster.
  • This would facilitate developing a strong brand identity, corporate communications strategy, theme route and package tours e.g. wine route.
  • Independent farms may be successful in attracting independent travelers via a good interactive website, but generally tour operators prefer a cluster of attractions and accommodation for group tours.

Examples of clusters:

  • Thomas River Conservancy where nine farms clustered to form a 31 000 hectare conservancy built around the theme of the old railway village of Thomas River.
  • Kouga Canyons Conservancy – 35 farms clustered to form an historic conservation corridor linking the Baviaanskloof mega-reserve through the Kouga Mountains to Tsitsikamma and recreating an ancient wildlife migration route cut off by farming 250 years ago.

See the chapter on conservancies for more examples and ideas.

Consider theme routes. In many parts of the world tourist routes have opened up new areas for exploration that have previously been bypassed by mainstream traffic travelling on national highways from one destination to another.

Tourist routes comprise:

  • Gateways and Entry Points
  • Staging Posts
  • Destinations
  • Distribution Points

Consider signing concepts:

  • Normal Tourism Advance Turn Signs – Turn Off, In/Onto Tourism Route / Area.
  • “Welcome” Signs – Entry Points.
  • Confirmation Signs – Leaving a Town.
  • Tourist Route Marker Signs.
  • Information Points – Strategic Road Junctions

Overall, the requirements for an agritourism route include:

  • Birth of a new agritourism destination
  • Tourism audit and analysis
  • Strategy development
  • Branding exercise based on International Best Practice
  • Development of theme routes
  • Electronic supported marketing/web page
  • Capacity building
  • Community involvement
  • Strategy follows structure
Source: Peter Myles, Tourism Specialist, Kyle Business Projects www.kylebusiness.co.za

Use your advantages

 

Consider what unique advantage you can offer visitors. A beautiful view? Something of historical interest? An exceptional dining experience? The chance to experience some aspect of a working farm? A unique natural sighting or experience?

 

Jan and Riette Griesel from Springfontein in the Free State run a highly successful, award-winning B&B. One of their attractions is a very scarce bird identified a few years ago in the region, the Kimberley pipit. Many people have visited the B&B just to try to catch a glimpse of this bird. This is a good example of how a B&B can become successful by promoting its unique advantages (see www.garingboom.co.za).

 

In addition, each farming district has its own local history and recreational activities. Mention these in your marketing strategy. Guests are always on the lookout for a B&B that gives them the authentic flavour of the region.

 

Source: Greg Miles, writing in Farmer’s Weekly, 30 March 2015

Some farm and eco-tourism examples

  • Adem Guest Farm has a 4 Star rating obtained at the South African Tourism Council, and is also affiliated with the AA. It offers exclusive accommodation and conference facilities. See www.ademgasteplaas.co.za.
  • Situated 40 minutes away from the Atlantic Ocean, nestled in the “wild beauty of the West Coast, is the rooibos farm African Dawn. The Cedarberg area offers “fascinating rock sculptures, San rock paintings and dazzling wild flower Spring-spectacle”. Visit fascinating rock sculptures, San rock paintings and dazzling wild flower Spring-spectacle”. Visit www.africandawn.com.
  • The Amatola Wild Trout Flyfishing (www.amatolaflyfishingclub.co.za) experience is linked to several lodges and farms offering accommodation.
  • Avoca River Cabins near the Addo Elephant Park offers a conference and wedding venue, game drives and riverside chalets. It is based on a citrus farm. Visit http://avocarivercabins.co.za.
  • Beestekuil holiday farm near Middleburg in the Eastern Cape offers white water rafting, abseiling and overnight hikes among the usual activities (horse riding etc). Trips to Grootfontein Agricultural College, historical Graaff Reinett, fossil sights and bushman paintings are among the area’s attractions. See www.beestekuil.com.
  • Blueberry Heights is located in the Magoebaskloof mountains, “a unique land of mountains, lakes and forests”. Pick you own fresh, organic blueberries in season. The farm also has lots of wildlife and beautiful birds to encounter. See http://blueberryheights.co.za/turaco-farm-cottage.
  • Bosheuvel Country Estate runs a Pinzgauer stud cattle; produces craft beer, cheese, furniture and wood products; supplies plants from an indigenous tree nursery, organic compost and cow hides, free range pigs and sheep. This is in addition to a deli, restaurant and lodgings. Visit www.bosheuvelestate.co.za.
  • A dairy farm, Cairnbrogie lies on the country’s scenic Garden Route. It offers forests, coastal cliffs, “secret coves”, tracks and trails, sporting events and a cafe. Take a look at http://cairnbrogie.co.za.
  • Near Bergville, Cammeldraai farm offers the opportunity for a travel break. A snack or a meal, home made biltong, coffee, jungle gym, trampoline and a view of the Drakensberg mountains. Visit http://theoutspan.com.
  • Canettevallei is a wine and lavender farm outside Stellenbosch. The lavender is grown using organic practices and farm fresh lavender products (essential oils, honey, fresh bunches of lavender, lavender rice etc) are offered. Visit www.canettevalleilavender.co.za.
  • A tour around the farm is offered by many farming operations, either for a price or part of other attractions (a curios, products etc). Based in Mpumalanga, Da Gama offers tours through its avocado oil factory. See www.dagamaoils.co.za.
  • De Denne is situated on an ostrich farm. Activities include the private tour to view the various aspects of farming with ostriches, including a visit to the incubator room to watch hatching chicks. Accommodation ranges from Deluxe suites to an en suite bedroom. Visit www.dedenne.com.
  • Meerkats are the big attraction at De Zeekoe Guest farm in Oudtshoorn, along with regular farm life and other fauna and flora (162 bird species!). Attractions in the area include the Cango Caves and ostrich farms. See www.meerkatadventures.co.za and www.dezeekoe.co.za.
  • Elandskloof Trout Farm runs a number of activities that you can learn about at www.elandskloof.co.za. These include adventure camps, fishing, hunting, horse riding.
  • Glen Oakes farm www.glenoakes.co.za In addition to farm activities, paintball and abseiling are offered. It also serves as a positive when attractions in the district include sea kayaking, paragliding, wine tasting, whale watching etc!
  • www.honeywoodfarm.co.za – John Moody, former chairperson of the South African Bee Industry Organisation, adds beekeeping and bee products to other agri-tourism activities like birding, horse riding, hiking etc at Honeywood Farm.
  • The Karoo Highlands Route runs through sheep-farming territory, linking several towns like Sutherland, Williston, Beaufort West, Victoria West. Attractions include Khoi and San rock art in the hills, and cycling and hiking trails. Find the guest farms and lodges at www.openafrica.org/route/Karoo-Highlands-Route.
  • Karoo Pred-a-tours and Karoo Cat Research centre offer a farm stay with a difference: viewing and learning about nature’s small cats, caracal, serval, African wild cat and the black-footed cat. Bushman art, bird watching and other activities are also offered. Accommodation is offered on a B&B, self or fully catered basis. See www.karoocats.org.
  • The Klein River Cheese Farm offers artisan cheese, picnics and the experience of the Trees for Tourism rehabilitation site, “a dedicated project to restore one of the few remaining riparian forests on the Klein River”. Read more at http://kleinrivercheese.co.za/farmstead/trees-for-tourism/.
  • Marlu Guest Farm Stay “is the ideal family farm stay destination, also ideally suited for father and son weekends as well as team building excursions for businesses and schools”. See www.marlu.co.za.
  • Koelfontein is part of the Waboomsberg Conservancy which aims to protect a valuable ecosystem. It has also been recognised as a Conservation Champion by the WWF for the work done in preserving the virgin indigenous fynbos. It is a dried fruit, fresh fruit, wine and beef farm offering accommodation. Visit http://koelfontein.co.za.
  • Norspoort has “three converging plant biomes include Cycads, Euphorbias and Haworthias and is host to a wide variety of Karoo bird species”. It is an Angora goat and cattle farm, and offers transqullity and self-catering. See www.noorspoort.co.za.
  • Otters’ Haunt offers several cottages and activities like rafting on the Vaal, mountain biking and trails on their farm, 2km from Parys. Read more www.otters.co.za.
  • Ratho Bush Camp and Rakwena Crocodile Farm feature accommodation and, well, crocodiles, www.ratho.co.za.
  • Red Baron Tomatoes run farm visits. Find the “Farm tours” option at www.redbaron.co.za. Week day tours, lasting between two and three hours, are conducted for groups of up to 35 school children.
  • Read about the Rooibos Route – activities and accommodation – at http://rooibos-route.co.za. Also see under the “tourism routes” option at www.clanwilliam.info.
  • The Nicholsons developed a range of activities for school groups on their farm near Richmond in KwaZulu-Natal. Obstacle courses, group dynamic exercises and leadership development programmes are included. Read about the Roselands Outdoor Adventure Centre at www.roselands.co.za 
  • Earthrise Mountain Lodge at Rustler’s Valley, owned by Naledi Farmers’ Co-operative offers accommodation, hiking, conference facilities and work has begun on other attractions. See www.earthrisemountainlodge.co.za and read our blogs on Rustler’s.
  • Thaba Manzi Ranch has various livestock operations: dairy, Nguni cattle, sheep, game and European wild boar. Rock climbing, swimming, hikes, mountain biking etc are activities offered. See www.thabamanziranch.co.za.
  • On the sunny northern slopes of the Amatola mountain range, 19 farmers have made over 31 000 hectares of beautiful farmland available for conservation and recreation. Fishing, birding, farm holidays, weddings, a restaurant are all among the offerings. Visit the Thomas River Conservancy website at www.thomasriver.com.
  • Tierhoek Organic Farm offers “private pools, indoor and outdoor fireplaces and complete privacy”. Farm life includes donkeys, sheep, pigs and chickens. The area offers wineries, boat trips, game drives, art galleries etc. See www.tierhoekorganic.com.
  • Van Gaalen Kaasmakerij offers accommodation, guided tours (an hour and fifteen minutes) into the art of cheesemaking, picnics, walks etc. Visit www.vangaalen.co.za.
  • The main attraction on Vlakbult Guest Farm is the essential oils tour. Accommodation (wedding facilities), rock art, mountain climbing, fishing are also offered. Visit www.highlandessentialoils.co.za and www.vlakbultguestfarm.co.za.
  • Welgelegen Cherry Estate is situated in the Eastern Free State, 40 km from Clarens, lying in the picturesque Witteberg mountains and overlooking the Maluti mountains. Read more at www.cherryestate.co.za.
  • Find the many farms offering accommodation at www.agritourismsouthafrica.com, www.farmstay.co.za and www.aatravel.co.za.
  • Thaba Manzi Ranch has various livestock operations: dairy, Nguni cattle, sheep, game and European wild boar. Rock climbing, swimming, hikes, mountain biking etc are activities offered. See www.thabamanziranch.co.za.
  • On the sunny northern slopes of the Amatola mountain range, 19 farmers have made over 31 000 hectares of beautiful farmland available for conservation and recreation. Fishing, birding, farm holidays, weddings, a restaurant are all among the offerings. Visit the Thomas River Conservancy website at www.thomasriver.com.
  • Tierhoek Organic Farm offers “private pools, indoor and outdoor fireplaces and complete privacy”. Farm life includes donkeys, sheep, pigs and chickens. The area offers wineries, boat trips, game drives, art galleries etc. See www.tierhoekorganic.com.
  • Van Gaalen Kaasmakerij offers accommodation, guided tours (an hour and fifteen minutes) into the art of cheesemaking, picnics, walks etc. Visit www.vangaalen.co.za.
  • The main attraction on Vlakbult Guest Farm is the essential oils tour. Accommodation (wedding facilities), rock art, mountain climbing, fishing are also offered. Visit www.highlandessentialoils.co.za and www.vlakbultguestfarm.co.za.
  • Welgelegen Cherry Estate is situated in the Eastern Free State, 40 km from Clarens, lying in the picturesque Witteberg mountains and overlooking the Maluti mountains. Read more at www.cherryestate.co.za.

Find the many farms offering accommodation at www.agritourismsouthafrica.com, www.farmstay.co.za and www.aatravel.co.za.

National strategy and government contact

The Tourism Act, 2014 (Act 3 of 2014) provides for the development and promotion of sustainable tourism for the benefit of South Africa, its residents and its visitors. It also provides for the continued existence of the South African Tourism Board (South African Tourism), the establishment of the Tourism Grading Council of South Africa (TGCSA), and the regulation of the tourist guide profession. According to the Tourism Second Amendment Act, No.70 of 2000, any person who wishes to be involved in the tourist guiding activity must be registered.

Find the B-BBEE Tourism Sector Code at www.tourism.gov.za and www.thedti.gov.za. Also available is the EASY GUIDE for the amended tourism B-BBEE Sector Code.

The National Tourism Sector Strategy (NTSS) 2016-2026 is a sector-wide strategy designed to boost the potential contribution of tourism to national development objectives and the aspirations of the country, as envisioned in the National Development Plan (NDP).

“The South African tourism economy is one of the best performing economic sectors in South Africa. It has the potential to increase jobs, and foreign exchange earnings in the short, medium and long term. This supports the National Development Plan (NDP) goals of 11 million jobs by 2030, the provision of economic opportunity for young people, and for rural areas, and the development of a strong Small, Medium and Micro Enterprise (SMME) base in the economy. Tourism also makes a significant contribution to the country’s export earnings with a recorded contribution of R128 billion in 2016 and balance of payments … tourism can grow jobs and earnings in South Africa within a very short time, if all stakeholders work together towards a shared goal of inclusive growth, and shared targets and actions for that growth”.

 

Source: National Tourism Sector Strategy (NTSS) 2016-2026

Government role players

  • Department of Tourism www.tourism.gov.za Find contact details of branches and directorates on the website. Find the Visitor Information Centres in every province by taking the “Knowledge” option on the website.
  • South African Tourism (SAT) is the official tourism marketing body for South Africa. Visit www.southafrica.net.
  • Brand South Africa was established to “create a positive and compelling brand image” for the country. Visit www.brandsouthafrica.com.
  • Department of Agriculture, Forestry and Fisheries (DAFF) Directorate: Co-operatives and Enterprise Development Tel: 012 319 8460/5 www.daff.gov.za  Two of the sub-directorates, Business Development and Rural Enterprise Development are relevant.
  • The National Tourism Sector Strategy (NTSS) 2016-2026 identifies the following as also playing a “crucial” role to support tourism: (i) the Department of Home Affairs – immigration policies, customs officials at ports of entry; (ii) the securing of a free and safe environment which is a competency of the South African Police Service (SAPS); (iii) the Department of Transport (DoT) – aviation and road infrastructure development; (iv) the Department of Cooperative Governance and Traditional Affairs (COGTA) in relation to support for local government/municipalities, (v) and other government departments such as the Department of Arts & Culture (DAC), the Department of Sport & Recreation (DSR), and the Department of Environmental Affairs (DEA).
  • Find the Government Communication and Information System (GCIS)’s yearbook, which includes a very useful chapter on tourism at www.gcis.gov.za.
  • South African National Parks (Sanparks) www.sanparks.org Major tourist attractions in South Africa include national parks and nature reserves.
  • Statistics South Africa www.statssa.gov.za The department releases a Tourism Satellite Account (TSA), a report which provides an overview of the role that tourism plays in South Africa and also information on the contribution by tourism sector to the economy in terms of expenditure and employment.

 

Provincial Tourism Authorities

 

Read about the Tourism Enterprise Support Programme (TEP) at www.investmentincentives.co.za/industry-specific-incentives/tourism-enterprise-support-programme.

Agritourism role players

 

Associations

Agritourism South Africa www.agritourismsouthafrica.com and www.thefarmlife.co.za  Agritourism South Africa “was established to promote sustainable Agritourism development in South Africa, by creating an environment in which farmers and farming communities can implement agritourism initiatives with the assistance of the association. This includes:

  1. Promoting authentic farm tourism experiences.
  2. Encouraging farmers and rural communities to collaborate to promote Agritourism and Agritourism routes.
  3. Promoting Agritourism to national and international tourists with the aim of benefiting the farmers and rural communities.
  4. Cultivating a sustainable Agritourism environment through liaison and co-operation with key stakeholders within the business and tourism environment”.

Agritourism Africa is an affiliate and serves the African continent. Find the link at www.agritourismsouthafrica.com.

Provincial organised agriculture associations are involved as several guest farms are affiliated to these. Find the directory of farms on www.agriec.co.za, website of Agri Eastern Cape, for example.

National Association of Conservancies and Stewardships of South Africa (NACSSA) www.nacsa.org.za See some regional websites: www.midlandsconservancies.org.za and www.cederberg.co.za. Conservancy status offers security benefits to farmers, encourages community cooperation and promotes regional tourism (see the chapter on conservancies on this website). Many conservancies offer self-catering, fully catered or Bed & Breakfast options.

 

Organisers of agricultural tours in South Africa

Several companies organise wine route tours. Find them at www.wosa.co.za/Wine-Tourism/links/

 

Organisers of overseas tours

There is also the case were you yourself are the tourist. We are all interested in case studies, in seeing how someone else “got it right”. It provides us with ideas on measures we can implement in our own operations. Agricultural tours can be a valuable platform for agriculturalists to share knowledge and farming methods.

 

Agritourism training

Nelson Mandela University Saasveld campus (George) Tel: 044 801 5019 / 111 http://georgecampus.mandela.ac.za The Agricultural Management course equips the graduate for a career in agritourism.

General tourism role players

 

Associations involved

  • Association of Southern African Travel Agents (ASATA) Tel: 011 293 0560 www.asata.co.za
  • Automobile Association of SA www.aatravel.co.za On the website find the many establishments offering farm accommodation
  • Bed and Breakfast Association of South Africa (BABASA) Tel: 076 506 9248 www.babasa.co.za
  • Fair Trade in Tourism South Africa (FTT) Tel: 012 342 2945 www.fairtrade.travel The FTTSA has been involved with the development of agritourism clusters
  • Federated Hospitality Association of Southern Africa (FEDHASA) Tel: 012 771 5568 www.fedhasa.co.za
  • The National Accommodation Association of South Africa (NAA-SA) Tel: 031 561 3795 www.naa-sa.co.za NAA-SA represents smaller accommodation establishments. Find the links to the NAA-SA provincial affiliates on the website.
  • Southern Africa Tourism Services Association (SATSA) Tel: 011 886 9996 www.satsa.com SATSA is committed to promoting SMME growth and dedicated to providing as much information to entrepreneurs wishing to start up in the tourism industry.
  • South African Youth Travel Confederation (SAYTC) www.backpackingsouthafrica.co.za
  • Tourism Business Council of South Africa (TBCSA) Tel: 012 664 0120 www.tbcsa.travel
  • Tourism Grading Council of South Africa (TGCSA) Tel: 011 895 3000 www.tourismgrading.co.za

 

Consultants

Remember that Agritourism South Africa offers a complete range of services to its members. See “Agritourism role players” heading and visit www.agritourismsouthafrica.com.

  • Associations offer help and services to newcomers. Find out about what the Bed and Breakfast Association of South Africa (BABASA) can do for you, for example. See www.babasa.co.za.
  • Kyle Business Projects Peter Myles: Tourism Specialist www.kylebusiness.co.za Kyle Business Projects has been working with Fair Trade in Tourism South Africa (FTTSA) to develop agritourism clusters in rural areas.
  • Lorton Consulting Tel: 011 880 1474 / 4936 http://tourismplanningprofessionals.com
  • NuLeaf Planning & Environmental Tel: 012 753 5792 www.nuleafsa.co.za Ecotourist planning services
  • Urban-Econ http://urban-econ.com Tourism and rural development services. Provincial contact details for Urban-Econ are on the website.

 

Training and research

  • Academy for Environmental Leadership (AEL) Tel: 082 441 6825 https://afel.co.za Ecotourism is one of the areas covered by AEL’s curriculum
  • Birdlife South Africa Tel: 011 789 1122 www.birdlife.org.za Birdlife South Africa runs an avi-career entrepreneurial programme, contributing “bird guides” to the eco-tourism industry.
  • CATHSSETA Tel: 011 217 0600 www.cathsseta.org.za CATHSSETA is the responsible Sector Education and Training Authority (SETA) for tourism. Contact them for training providers, as well as for SMME support/advice.
  • Central University of Technology (CUT) Department of Tourism and Event Management Tel: 051 507 3842 www.cut.ac.za Diploma in tourism management
  • The Department of Tourism, through its Extended Public Works Programme, offers the Hospitality Youth Training Programme. It is a 12-month learnership targeting unemployed youth to enable them to gain experience in the daily operations of the hospitality industry.
  • Drum Beat Academy Tel: 012 460 9585 www.drumbeatacademy.co.za
  • Field Guides Association of Southern Africa (FGASA) Tel: 011 886 8245 www.fgasa.org.za
  • Getsmarter www.getsmarter.co.za University accredited short courses including Guest House Management
  • Hospitality and Tourism College Tel: 031 573 2066 www.thtc.co.za
  • Limpopo Field Guiding Academy Tel: 014 007 0621 www.limpopotraining.co.za Your local tourism authority will know about available training (see under “National strategy and government contact” heading)
  • Nelson Mandela University Port Elizabeth Tel: 041 504 3759 http://tourman.mandela.ac.za Diploma in tourism management
  • North-West University Potchefstroom Campus (i) Tourism Research in Economic Environs and Society (TREES) Tel: 018 285 2331 www.nwu.ac.za/trees  B.A, B.Com and B.Sc qualifications in tourism are offered. (ii) Waldo Krugell, a professor in the School of Economics, is an expert in tourism economics and the link to development. Write to waldo.krugell [at] nwu.ac.za.
  • Northern Cape Nature Academy Tel: 083 660 1148 www.ncna.co.za
  • Project Literacy offers a training course for the small-scale tour operator, developing entrepreneurial skills in the field of hospitality and tourism. Read more at www.projectliteracy.org.za.
  • Southern Africa Tourism Services Association (SATSA) Tel: 011 886 9996 www.satsa.com SATSA offers introductory training programmes for tour operators.
  • Southern African Wildlife College Tel: 015 793 7300 www.wildlifecollege.org.za Short courses in nature-based tourism
  • Tourism Business Council of South Africa (TBCSA) Tel: 012 664 0120 www.tbcsa.travel Find the TBCSA Economic reports and research at https://tbcsa.travel/economic-reports
  • Tshwane University of Technology (TUT) (i) Department of Tourism Management Tel: 012 382 4665 (ii) Department of Nature Conservation Tel: 012 382 5306 www.tut.ac.za Training in ecotourism
  • University of Johannesburg (UJ) School of Tourism and Hospitality Tel: 011 559 1038 www.uj.ac.za
  • University of Pretoria Tourism Management Division Tel: 012 420 5236 www.up.ac.za/tourism-management-division
  • Vaal University of Technology (VUT) Department of Hospitality, Tourism and PR Management Tel: 016 950 9279 www.vut.ac.za
  • Wesgro Tel: 021 487 8600 www.wesgro.co.za Wesgro does research and compiles reports on tourism.
  • WESSA Ecotourism Unit http://wessa.org.za/what-we-do/ecotourism/

The Hospitality Youth Training Programme (HYTP), endorsed by CATHSSETA, is part of a Department of Tourism initiative aimed at training unemployed youth in Food and Beverage as well as Accommodation Services. The duration of the HYTP is 12 months, consist of 30% of theory studies and 70% of practical lessons where learners are placed at various hospitality establishments for experiential learning.

Finance

Find the “Providers of financial services” chapter.

Included in the advice from Business Partners:

 

  • Offer “authentic local experiences rather than passive sights and mere places to stay”.
  • Tap into “ethical” or “responsible” tourism. “The modern tourist is much more aware of the socio-economic and environmental impact of their travels, and increasingly tourism businesses can make their clients feel good by showing them how their spending empowers communities and socio-economic causes.”
  • Wi-fi connectivity for tourism clients is no longer a nice-to-have, it is an essential part of tourism services.

See the article (September 2017) “Tourism sparkles in the SA economic gloom” at www.businesspartners.co.za/en-za/entrepreneurs-growth-centre/useful-articles/news-and-views/tourism-sparkles-in-the-sa-economic-gloom

  • Read about the Department of Tourism’s Tourism Incentive Programme and support given to SMMEs at www.tourism.gov.za.
  • Various Government departments (such as the DTI and the provincial tourism departments) have funding available for small or start-up businesses.
  • Industrial Development Corporation (IDC) Tourism SBU (Tourism Sectoral Focus) Tel: 0860 693 888 www.idc.co.za The Green Tourism Incentive Programme (GTIP) supports the Tourism Department’s goal of sustainable and inclusive tourism development.
  • Safari & Tourism Insurance Brokers (SATIB) www.satib.co.za
  • Umkhonto Development Solutions Tel: 082 872 5570 www.udsol.co.za Help with accessing the different financial incentives from government to the tourism industry
  • Vumelana Advisory Fund Tel: 011 612 2000 www.vumelana.org.za Read about the various tourist projects on the website

Websites and publications

Visit the websites mentioned earlier in this chapter.

 

General South African

  • www.southafrica.net – The official South African Tourism website
  • Refer to the South African Travel Guide website for all regions – travel essentials, all towns and cities, an online provincial map, live online advice. See www.southafrica.org.za.
  • www.aatravel.co.zaAA Travel Guide.
  • Trip Advisor South Africa, www.tripadvisor.co.za
  • Visit Jen’s Reviews for a detailed, up-to-date 7,000 word guide on the 100 best things to do in South Africa and is packed with detailed tips and advice. Visit www.jenreviews.com/best-things-to-do-in-south-africa/.
  • www.sagoodnews.co.za – a website which reports positive developments in South Africa.
  • The Government Communication and Information System (GCIS)’s yearbook contains an informative chapter on tourism. Amongst the overview of tourism in the country, the chapter devotes several pages listing tourism attractions in each province. Find the yearbook at www.gcis.gov.za.
  • South African Holidays, www.southafrica.co.za

 

 

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